Top 10 Luxury Watches – Unveiled at 2010 Annual Swiss Watch Shows

The 2010 annual watch trade shows in Basel and Geneva, Switzerland, didn’t disappoint the enthusiasts and jewelry industry waiting too see the latest watch trends unveiled. While some luxury watch brands focused on technological advances, others announced updated timepiece designs and new collections. Below is the list of the top 10 luxury watches introduced this year:

Audemars Piguet

The Audemars Piguet Quincy Jones Limited Edition watch, releasing only 500 pieces, is delivered with a 45 x 40mm oval blackened stainless steel case, automatic movement, engraved Quincy Jones signature on caseback, a two-sector dial with piano key design on the outermost area and an off-center inner oblong black circle usual for the series. It also comes with a black alligator textured strap with a blackened stainless steel folding AP clasp.


The Breitling Superocean high-end diving watch comes with a 42mm stainless steel case, the in-house Calibre 17 automatic movement, an unidirectional ratcheted diver’s bezel, and dials available in Abyss Black, Abyss Silver, Abyss Blue, Abyss Red and Abyss Yellow. Strap options include Diver Pro or Ocean Racer rubber straps, or a stainless steel Professional bracelet.


The Calibre de Cartier – the luxury brand’s first timepiece aimed only at men — sports a slimmer 42mm stainless steel case, the new, in-house 1904-PS MC self-winding movement, choices of a black or white dial, and a crown that features a synthetic spinel cabochon. The alligator strap comes with a stainless steel folding clasp. The masculine Cartier Calibre is available in steel, 18K rose gold or a combination of the two.


The sporty yet sophisticated Chanel J12 White Ceramic women’s watch – durable and reliable for diving — sports a 33mm high-gloss white ceramic case, quartz analog movement, stainless steel and white ceramic rotating timing bezel with blue indicators, a white dial with blue hands and a white rubber strap.


The Chopard Superfast Chrono racing watch boasts a robust design with a 45mm sophisticated stainless steel case, automatic chronograph movement, a black dial with date display, black rubber pushers and crown, and a black rubber strap with a steel folding buckle.


Sleek and fashionable, the Omega Constellation ’09 watch features a 27mm stainless steel case, quartz precision movement with rhodium plated finish and 32 month power reserve, a brown mother-of-pearl dial with an embossed ‘Supernova’ pattern, diamond bezel and hour markers, and an 18K red gold and stainless steel bracelet.


On the larger side, the Panerai Radiomir Composite Marina Military 8 Day watch features a 47mm matte aluminum-based composite case, notorious in-house Manifattura movements – specifically, the P.2002/7 Calibre hand-wound – a rugged, brown dial and vintage leather strap

Patek Philippe

This year’s Patek Philippe Annual Calendar watch – first introduced in 2006 – features a now-larger 40mm 18K white gold case, a Calibre 324 S QA LU 24 H self-winding movement with week, date and month indicators, and a two-tone rhodium/silvery gray dial with 18K white gold applied hour markers. This classic men’s dress watch has a black crocodile strap with an 18K white gold folding clasp.

Tag Heuer

Re-issued to celebrate Tag Heuer’s 150th anniversary, the Tag Heuer Silverstone Chronograph Limited Edition watch – with only 1,500 pieces released – features a 42mm stainless steel case, in-house Calibre 11 automatic movement, and a blue or brown dial with a matching, perforated alligator strap. Each Silverstone is also numbered and inscribed with “150th Anniversary 1860-2010.”

TW Steel

The large, prestigious TW Steel CEO TECH watch features a 48mm rose gold PVD case, quartz movement, a black tachymeter chronograph dial and a black rubber strap.

The above luxury Swiss watches can be found at their respective brand websites.